What does sailBALTIC have to offer?
Comprehensive market information: To date there are no exhaustive statistics on guest attendance in marinas. Where do the sailors come from? How long do they stay? What trips or activities do they undertake when they are on shore? Do they come on their own or with their families? sailBALTIC compiles comprehensive statistics enabling marinas to tailor their services to the needs of their customers.
Operational benchmarking: There are numerous challenges associated with the effective and profitable management of marinas in the current market environment. Many ports have little experience in marina operation, especially those run by municipalities. sailBALTIC is putting together a database comprising business indicators from different marinas. This enables comparisons to be made, weak points to be spotted and improvements to be introduced.
Database and locator for traditional vessels: Every year the Hanse Sail in Rostock is host to more than 300 traditional vessels from all over the world, attracting some one million visitors to the city. However, location and current guest capacity of the ships are not always known, and combining of different trips is difficult. With this in mind, sailBALTIC is producing a database and locator for traditional vessels in order to improve the efficiency of marketing. Moreover sailBALTIC is contributing to maintenance and use of traditional sailing vessels and passes on sailing abilities and skills on board.
Event database: Many maritime events are attended by large numbers of visitors from home and abroad. Several smaller events are staged in the Baltic Sea Region but the public still knows little about them, thus leaving important visitor potential unexploited. The Baltic-wide event calendar drawn up by sailBALTIC includes such smaller events and calls guests attentions to events taking place overall in the Baltic Sea Region Joint presentation platform: Participating in an exhibition or a boat show is expensive for individual marinas and municipalities. Joining with other marinas is cheaper and more effective. The sailBALTIC partners will have a joint presentation at “boot“ Düsseldorf in January 2007.
